Do you tell people what they can get from you or what you can give to them?
“If you do not understand people, you do not understand business”.
This is a thesis of Simon Sinek.
100 % of your customers, your employees, your… are people
The fact that Sinek says in the video in this article is that 100% of your customers are people that 100 % of your employees or the people with whom you work are people. It is totally irrelevant how good your product, your marketing or your design is, if you do not understand people, you do not understand business.
People are looking for trust. When there is no trust, there is no real cooperation, no real success.
How to create trust?
“Start to help the other person and do not look for anything in return”.
Confidence is a feeling. When you just say what you are going to do, does not make you trustworthy, it will make you reliable at the end. Trust builds on common values and standards and evokes reactions as “Oh , he is just like me” and “He understands me.”
Maybe you’re the best, the biggest, the fastest , or your business exist since 1900 … That’s “me, me, me”. That’s do everything to get something, but what do you give?
“People are not looking for your products or services they are looking for answers to their questions , a solution to their problems. Thereby helping them, will make a difference. That’s the difference between getting and giving”.
What do you tell your customers, your employees, your … [fill in the blanc]
Do you tell your customers, your employees, the people who are looking for something and want to buy what you have to offer, or what they can get from you?
Or do you tell them what you can give to them?
“Do not think you’re not selling….. You’re selling an idea, a product or a service”. The teacher is selling the student, the parent is selling the child….
Watch this great video!
What is the best reward you can receive back in return? Simon Sinek explains:
“To do more for the world than the world does for you – that is success.”
– Henry Ford
“Do you know how we get fulfillment?
You can be happy because you did things at work, you can be proud because you did things at work, you can be excited because you had a big success at work, but you know how you feel fulfilled at work?
When you do something for someone else. It’s the only way we get that feeling.
You know why the statistics say that over 90% of people don’t feel fulfilled by the work they do?
It’s not because of the job, it’s not because of the pay, it’s not because of the benefits. It’s because we don’t help each other anymore. We sit in our cubes and we work. When we turn to somebody, it’s because we need something or we need to get something. We don’t put ourselves out there simply for no other reason than to help somebody else.
You know what generosity is?
Generosity is doing something for somebody else expecting nothing in return. At no point ever.
It’s not an equation. It’s designed to help you feel good, because when we are in groups and when we’re surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Make it about them, not about you. The fact of the matter is 100% of customers are people, and 100% of clients are people, and 100% of employees are people. I don’t care how good your product is, I don’t care how good your marketing is, I don’t care how good your design is…if you don’t understand people, you don’t understand business.
We are social animals. We are human beings, and our survival depends on our ability to form trusting relationships. My question is ‘What are you doing to help the person next to you?’
Don’t you want to wake up and go to work for the only reason that you can do something good for someone else? Wouldn’t you want them to do that for you?”
– Simon Sinek